Actress Penelope Cruz on handbags, artisans and Spanish pride as the new face of luxury label Loewe. BY Olivia Bergin | 20 December 2012 400 225 TelegraphPlayer_TMG9757502 "I grew up admiring all the designs; the bags, the clothes, the accessories" says Oscar-winning actress of brand Loewe, which like her, is bound by its Spanish heritage. Cruz, 38, signed a three-year deal to become the face of the brand last month, but the fruits of this assignment won't be revealed until the new year. READ: Penelope Cruz becomes the face of Loewe She adds: "I've worked with a lot of different brands and I am very proud and grateful to all those jobs but I have to say that this one is especially important to me." Said 'other jobs' currently include designing a line for Agent Provocateur with her sister Monica, which will go on sale next summer. IN PICTURES: Paris Fashion Week: Loewe spring/summer 2013 Cruz calls the label's creative director Stuart Vevers !

Penlope Cruz has hailed Loewe's creative director Stuart Vevers as one of the "greatest designers in the world". The 38-year-old Spanish actress announced she had signed a three-year deal to become the face of the brand last month. The sultry brunette has now gushed about her appointment as the new face of the Spanish luxury label, and praised Loewe's long-standing position as a leader in the fashion world. "Not many brands can resist time in the way Loewe can do it. Every collection feels fresh," Penlope gushed to British newspaper the Telegraph. "What is there secret? I don't know but I would love to know it. They are [under creative director Stuart Vevers lead] one of the greatest designers in the world right now." British ex-Mulberry designer Stuart moved to Madrid to join the brand in 2008. He is responsible for putting his own stamp on the label's classic Amazona bag, which Penlope is a particular fan of. "My favourite bag is the

Actress Penelope Cruz on handbags, artisans and Spanish pride as the new face of luxury label Loewe. BY Olivia Bergin | 20 December 2012 400 225 TelegraphPlayer_TMG9757502 "I grew up admiring all the designs; the bags, the clothes, the accessories" says Oscar-winning actress of brand Loewe, which like her, is bound by its Spanish heritage. Cruz, 38, signed a three-year deal to become the face of the brand last month, but the fruits of this assignment won't be revealed until the new year. READ: Penelope Cruz becomes the face of Loewe She adds: "I've worked with a lot of different brands and I am very proud and grateful to all those jobs but I have to say that this one is especially important to me." Said 'other jobs' currently include designing a line for Agent Provocateur with her sister Monica, which will go on sale next summer. IN PICTURES: Paris Fashion Week: Loewe spring/summer 2013 Cruz calls the label's creative director Stuart Vevers !

Penlope Cruz has hailed Loewe's creative director Stuart Vevers as one of the "greatest designers in the world". The 38-year-old Spanish actress announced she had signed a three-year deal to become the face of the brand last month. The sultry brunette has now gushed about her appointment as the new face of the Spanish luxury label, and praised Loewe's long-standing position as a leader in the fashion world. "Not many brands can resist time in the way Loewe can do it. Every collection feels fresh," Penlope gushed to British newspaper the Telegraph. "What is there secret? I don't know but I would love to know it. They are [under creative director Stuart Vevers lead] one of the greatest designers in the world right now." British ex-Mulberry designer Stuart moved to Madrid to join the brand in 2008. He is responsible for putting his own stamp on the label's classic Amazona bag, which Penlope is a particular fan of. "My favourite bag is the

By Sarah Bull PUBLISHED: 06:28 EST, 18 December 2012 | UPDATED: 08:25 EST, 18 December 2012 In real life, she's mother to son Leo with husband Javier Bardem. But in her new movie Twice Born, Penelope Cruz deals with the heartbreaking story of a woman who relies on a surrogate after discovering she can't have children. In the international trailer for the film, Penelope is seen attempting to get her baby son to breastfeed, despite her not having given birth to the child. 'It's an homage to motherhood': Penelope Cruz is seen attempting to breastfeed a surrogate baby in the trailer for upcoming movie Twice Born The actress bares her breasts as she attempts to coax the baby to feed, with little success. Speaking recently about the film, which also stars Emile Hirsch, Penelope called the project 'an homage to motherhood'. And talking about the breastfeeding scene, Penelope told The Guardian: 'Some of these babies were only a week old. Racy: Penelope enjoye

17 Dec 2012 18:01 We take a closer look at Helen Flanagan's wardbrobe malfunction, Jahmene struggles to remember the words to, er, Silent Night and Penelope Cruz gets naked in the bath! It's time to head into our questionably smelling 3am studio and pretend we know what we're doing with our second hand camera and token blonde to bring you Just Sayin' - our daily video show. Forget reading who needs to do words when you can digest all things celebrity in under a minute and a half? All you have to do is hit play and sit there with your mouth open a bit while Rachael brings you the latest stories, the funniest celebrity clips and all the showbiz snaps. As always, free to leave aggressive feedback via the comments box below or Facebook.com/3am and Twitter @3am. If you can't view this on your snazzy device, click here to watch it on YouTube .

La Tienda CEO Tim Harris and actress Penelope Cruz partner in the 2012 Campaign for Spain to bring aid to Spanish food banks over the holiday season. Williamsburg, VA (PRWEB) December 04, 2012 Even more than the funds raised thus far, we've been reminded of the unbelievable capacity of Americans to help those in need, even while they are also facing hardships at home, noted Tim Harris in his recently published Op/Ed in the Huffington Post . People are helping Spain and also helping those in their own community or giving relief for the victims of Sandy. They tell us they feel blessed to be able to help people at home and around the world. La Tienda launched the Campaign for Spain in early November to support the Spanish Federation of Food Banks (FESBAL). With Spain suffering through its worst social and economic crisis in at least a generation, and unemployment at 25% work, La Tienda is uniquely positioned to help. La Tienda is raising funds, matching dollar for dollar, dona

27 November 2012 Penelope Cruz loves working with Loewe Penelope Cruz had no hesitations in becoming the new face of Loewe because she was keen to work with a Spanish-based brand. Penelope Cruz had no hesitations in becoming the new face of Loewe. The Spanish actress was announced as an ambassador of the Madrid-based fashion brand last month and she says she took them up on their offer as soon as they got in touch. She said: ''They approached me and I said yes very quickly because it's a Spanish brand and everyone involved is from Spain - although the designer is British - all the work is done there in the factories in Spain. It's such an old company. It's been there forever and I have grown up looking at their wonderful things.'' Loewe's creative director Stuart Vevers called Penelope a ''strong, sensual beauty'' when it was announced she was the brand's new face and she was very grateful for his comments. She told vogue.co.uk: '