Exclusive: Penelope Cruz talks Loewe
Actress Penelope Cruz on handbags, artisans and Spanish pride as the new face of luxury label Loewe.
BY Olivia Bergin | 20 December 2012
400
225
TelegraphPlayer_TMG9757502
"I grew up admiring all the designs; the bags, the clothes, the accessories" says Oscar-winning actress of brand Loewe, which like her, is bound by its Spanish heritage.
Cruz, 38, signed a three-year deal to become the face of the brand last month, but the fruits of this assignment won't be revealed until the new year.
READ: Penelope Cruz becomes the face of Loewe
She adds: "I've worked with a lot of different brands and I am very proud and grateful to all those jobs but I have to say that this one is especially important to me."
Said 'other jobs' currently include designing a line for Agent Provocateur with her sister Monica, which will go on sale next summer.
IN PICTURES: Paris Fashion Week: Loewe spring/summer 2013
Cruz calls the label's creative director Stuart Vevers ! "one of the greatest designers in the world right now." The British ex-Mulberry designer moved to Madrid to join the brand in 2008 and put his own stamp on the label's classic Amazona bag - which has subsequently become a favourite with Cruz, Kylie Minogue and Jessica Alba.
READ: Penelope and Monica Cruz design Agent Provocateur diffusion line
Stay tuned for Cruz's campaign when it breaks, but in the meantime enjoy her sultry, Spanish-infused tones as she talks about the Loewe (pronounced Low-ev-ey, for the record).
A portrait of Cruz by Mert & Marcus, who shot her for the Loewe campaign.
Comments
Post a Comment