Cruz shows off her 'Agent Provocateur spirit'

Penelope Cruz's sister Monica is "knowingly sexy" in Agent Provocateur's newest campaign.

The star is the face of the luxury lingerie brand's autumn/winter 2012 ads.

Cruz stars in the campaign titled Wilhelmina: Show Your True Self, which is set against a Victorian London backdrop.

Cruz, who has also modelled with sister Penelope for chain store Mango, portrays an "enigmatic woman whose true Agent Provocateur spirit is revealed by a magical camera", according to WWD.

The campaign was photographed and filmed by Tim Pope, with the label's creative director Sarah Shotton describing the sultry images and video as glamorous, dark and mysterious.

"I wanted it to be romantic Goth, so it's quite dark but quite beautiful. It's nostalgic but true to the brand in dark shades of red and purple," she told the fashion site.

"It's set in a Gothic underground space, brought alive by Monica's frenzied and fantastical performance. Monica is a beautiful embodiment of the Agent Provocateur brand, knowingly sexy and empowered by her own sensuality."

Shotton also revealed why Cruz was chosen to represent the high-profile brand.

"She's a professional dancer, a very sexy woman. I've never seen a woman move like that," she said.