Is Cruz going 'Gucci'?

Penelope Cruz

Penelope Cruz / AP

Penelope Cruz in play for 'Gucci' film

Oct. 12, 2012, 11:20 AM EST

By Liza ForemanTheWrap

Penelope Cruz is in talks to star in a film titled "Gucci," about the Italian family behind the legendary clothing brand, an individual close to the project told TheWrap.

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Directed by Jordan Scott, daughter of Ridley Scott, the film tells the story of the late Maurizio Gucci, grandson of the Gucci founder, as he becomes heir to the family empire.

Gucci was gunned down in 1995. His ex-wife, Patrizia Reggiani, was jailed for the killing in 1999.

The project was first announced in 2006with Ridley Scott set to direct from a script by Andrea Berloff. A number of other writers have since been involved in the project, which is set up at Scott Free Production.

In 2009, when Ridley Scott was still attached to direct "Gucci,"Angelina Jolie was approached to play Reggiani,who was jailed for 29 years for allegedly ordering the killing of her ex-husband.

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Reports of the film's resurfacing came as Gucci makes a push tore! -establi sh the brand as synonymous with Hollywood glamour, which it has been struggling to do since Tom Ford left the house as its chief designer in 2004.

The company has become increasingly involved in the film world. Gucci has given more than $2 million to Martin Scorsese to help him restore old films, including Federico Fellini's "La Dolce Vita" and Sergio Leone's "Once Upon a Time in America."

The label also funds film scholarships and supports a weekly film series at the Los Angeles County Museum of Art.


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